Chimen have created simple and fun toys aimed at 2-6 year olds. It is really creative and great for the imagination as your little one can make stories and pictures with these fun characters. The idea originated from a large magnetic art installation by the artist and creator Jonathan Bishop. When they saw how fascinating the installation was to children they created the toy. Really portable, as the pieces with strong magnetic hold, store on the fold-out board, so it is great for when you are out and about.